{
Julius Luo

People

}
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001122334455554433221100

baidu refocuses on search amid rising competition and internal challenges

Baidu is facing significant challenges as its search market share declines, now at 56%, amid rising competition from platforms like Xiaohongshu. In response, the company is refocusing on its core search business, testing a minimalist app version and reverting to its original slogan. Despite integrating AI tools like DeepSeek and launching Ernie 4.5, Baidu struggles with declining ad revenue and user engagement, highlighting the need to regain market share before monetizing AI search effectively.
Tech in Asia
Chinese Yuan TENCENT Baidu, Inc. CHN Julius Luo Robin Li
Business & Industry, News Article
06:52 24.03.2025
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